Nike Marketing Strategy Essay Example

Nike Marketing Strategy Essay Defining Marketing for the 21st Century Nikes Marketing Strategy Company Summary Founded in 1962, Nike, formerly known as Blue Ribbon Sports, is a major publicly traded sportswear, footwear, and fitness equipment manufacturer based in the US. The companys main focus was to provide high quality running shoes designed by athletes for athletes. By moving the manufacturing abroad, Phillip Knight (Founder), believed that the shoes could be sold at competitive prices (Kotler Keller, 2012, p. 29). In order to market the brand to the public and create a cult like following, Nike igned up a few athletes to endorse the brand and promote it to the masses; this strategy proved to be a success and eventually became the forefront of Nikes marketing strategy. In addition, Nike invested $20 million dollars into the Just Do It campaign, which challenged a generation of athletic enthusiasts to chase their goals. Other marketing strategies such as sponsorship of international sports teams were used to enter markets abroad and strengthen the companys presence at the global level. According to DB site Hoovers, Nike is the worlds #1 shoe and apparel company. Pros of Marketing Strategy Nike has focused on selling a brand that represents success and excellence. In order to convey that to the public the company has combined a marketing strategy that is difficult to beat. Signing up athletes like runner Steve Prefontaine, NBA player Michael Jordan, golf Player Tiger Woods, and Tennis player Maria Sharapova, has helped Nike build a strong reputation of excellence and gain the loyalty of the public. We will write a custom essay sample on Nike Marketing Strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Nike Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Nike Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Michael Jordans line of shoes yielded a revenue of $100 million the first year of its debut; presently the line of sneakers remains a success and a must have. Other athletes such as Kobe Bryant, Alex Rodriguez, and Lance Armstrong are as important to the brand. These athletes who have transcended their sports, embody success and are considered heroes worldwide. The fact that Nike has been able to sign them up, has gained the company the millions of customers that look up to these athletes. Nike has also used the swoosh logo, which is strategically placed in all Nike products and athletic gear of athletes, thus promoting the brand to the masses at the games or at home watching television. The Just Do It campaign combined with the logo of he company both represent the risk-taking, hard work, and dedication that the company seeks to convey to the public. Whether is the logo on the sneakers, the words Just Do it on a shirt, or the word Nike on a headband, the company has it all covered. All of the products have been color coordinated to provide customers with variation, great design, and excellent performance. It is no wonder the brand is number one in its industry. Nike also has made strategic partnerships with successful companies. Nike teamed up with champion Lance Armstrong not only to sell Nike products but also to help Armstrongs LIVESTRONG campaign. Nike sold over 70 million yellow bracelets, netting $80 million for the Lance Armstrong Foundation. stores running information such as calories burned, mileage, and pace. These partnerships have boosted companys revenues and built the brand into the leading company it has become. Cons of Marketing Strategy While signing up athletes to endorse the brand and promote it to the masses has been one of the key factors of Nikes success, it has also been a cause of detriment in recent years. When an athlete is performing great, everyone falls in love not only with he athlete but with the brand they represent; this is because everyone wants to be a winner, and if the brand represents winning, everyone wants to wear the brand. However, when an athlete becomes infamous for unethical issues, the brand he/she represents takes a hit as well. Take for example the Tiger Woods cheating scandal, which became worldwide news in a matter of minutes. The once beloved golf player became the face of shame, and everyone knew about it. Some companies, which he had deals with, even dropped their contracts, afraid to take a hit for the bad publicity he was attracting. In essence, Nike takes a risk when signing up athletes, which although can be great for long periods of time, can and will eventually fall victim to bad press as they are humans and are prone to mistakes. Working with Lance Armstrong and his foundation yielded not only high revenues, but also gave way to a Nike collection of gear that represented the colors of the foundation; black and yellow. The partnership was successful and gained the company good publicity, as the foundation is known for its charity work with cancer patients. However, when Armstrong admitted using illicit drugs for the Tour de France, the company was forced to distance itself from the athlete and his foundation, as they were both under the microscope of the press. This break caused implications for the company, as many might have not been happy that the company withdrew its support to the Armstrong foundation, while others maybe felt that it was the right move. There is no quantifiable way of knowing what impact the break had on Nikes image in the eyes of the public. Adidas As a Competitor Adidas based in Europe should use the Nike strategy to stay competitive. First, the company should seek to re-invent the image of the company in the publics eyes. By staying versatile and coming up with new designs and colors, Adidas will attract consumers of all ages. Adidas only enjoys 6% of the running shoe market share, while Nike enjoys 54% market share. What this implicates is that Adidas needs to concentrate its efforts and design shoes that are aesthetically pleasing, allow for superior performance, and can be coordinated with other products made by the company. By signing up athletes in the NBA such as Dwight Howard, for example, Adidas has been able to conquer some of the US market. What Adidas should also do is focus on the young athletes ages 13-19. This group of athletes can be easily influenced, are more likely to buy multiple products, and can become long-term loyal customers of the brand if the right design attracts them. In addition, Adidas can form a partnership with Samsung, known as Apples strongest competitor, to manufacture a product that can compete with Nike+. In doing so, Adidas will gain access to Samsungs loyal customer base and stay afloat. Sponsoring charity foundations can also gain the company good publicity if marketed on television. Designing specific products for a specific foundation, like Nike did with the Armstrong foundation, can

Pea (Pisum sativum L.) Domestication - The History of Peas and Humans

Pea (Pisum sativum L.) Domestication - The History of Peas and Humans Pea (Pisum sativum L.) is a cool season legume, a diploid species belonging to the Leguminosae family (aka Fabaceae). Domesticated about 11,000 years ago or so, peas are an important human and animal food crop cultivated throughout the world. Key Takeaways: Domesticated Peas Peas are one of several legumes, and a founder crop domesticated in the Fertile Crescent about 11,000 years ago.  The earliest human consumption of wild peas was at least 23,000 years ago, and perhaps by our Neanderthal cousins as long ago as 46,000 years ago.  There are three modern species of peas, and they are very complex genetically and their precise domestication process has yet to be figured out.  Ã‚   Description Since 2003, global cultivation has ranged between 1.6 to 2.2 million planted hectares (4–5.4 million acres) producing 12–17.4 million tons per year. Peas are a rich source of protein (23–25%), essential amino acids, complex carbohydrates, and mineral content like iron, calcium, and potassium. They are naturally low in sodium and fat. Today peas are used in soups, breakfast cereals, processed meat, health foods, pasta, and purees; they are processed into pea flour, starch, and protein. They are one of the eight so-called founder crops and among the earliest domesticated crops on our planet. Peas and Pea Species Three species of peas are known today: Pisum sativum L. extends from Iran and Turkmenistan through anterior Asia, northern Africa, and southern EuropeP. fulvum is found in Jordan, Syria, Lebanon, and IsraelP. abyssinicum is found from Yemen and Ethiopia Research suggests that both P. sativum and P. fulvum were domesticated in the Near East about 11,000 years ago, likely from P humile (also known as Pisum sativum subsp. elatius), and P. abyssinian was developed from P. sativum independently in the Old Kingdom or Middle Kingdom Egypt about 4,000–5,000 years ago. Subsequent breeding and improvements have resulted in the production of thousands of pea varieties today. The oldest possible evidence for people eating peas is that of starch grains founded embedded in the calculus (plaque) on Neanderthal teeth at Shanidar Cave and dated about 46,000 years ago. Those are tentative identifications to date: the starch grains are not necessarily those of P. sativum. Undomesticated pea remains were found at Ohalo II in Israel, in layers dated about 23,000 years ago. The earliest evidence for the purposeful cultivation of peas is from the Near East at the site of Jerf el Ahmar, Syria about 9,300 calendar years BCE [cal BCE] (11,300 years ago). Ahihud, a Pre-Pottery Neolithic site in Israel, had domestic peas in a storage pit with other legumes (fava beans, lentils, and bitter vetch), suggesting they had been cultivated and/or used for the same purpose. Pea Domestication Pisum sativa (Sugar Snap peas). Jenny Dettrick / Moment / Getty Images Archaeological and genetic research indicates that the pea was domesticated by people purposefully selecting for peas that had a softer shell and ripened during the wet season. Unlike grains, which ripen all at once and stand up straight with their grains on predictably sized spikes, wild peas put out seeds all over their flexible plant stems, and they have a hard, water-impermeable shell that allows them to ripen over a very long period of time. While long producing seasons may sound like a great idea, harvesting such a plant at any one time is not terrifically productive: you have to return time and time again to collect enough to make a garden worthwhile. And because peas grow low to the ground and seeds arise all over the plant, harvesting them isnt particularly easy either. What a softer shell on the seeds does is allow the seeds to germinate in the wet season, thereby allowing more peas to ripen at the same, predictable time. Other traits developed in domesticated peas include pods that dont shatter on maturity- wild peapods shatter, scattering their seeds out to reproduce; we would prefer that they wait until we get there. Wild peas have smaller seeds, too: wild pea seed weights range between .09 to .11 (about 3/100ths of an ounce) grams and domesticated ones are larger, ranging between .12 to .3 grams, or 4/100th to a tenth of an ounce. Studying Peas Peas were one of the first plants studied by geneticists, starting with Thomas Andrew Knight in the 1790s, not to mention the famous studies by Gregor Mendel in the 1860s. But, interestingly enough, mapping the pea genome has lagged behind other crops because it has such a large and complex genome. There are important collections of pea germplasm with 1,000 or more pea varieties located in 15 different countries. Several different research teams have begun the process of studying pea genetics based on those collections, but the variability in Pisum has continued to be problematic. Israeli botanist Shahal Abbo and his colleagues built wild pea nurseries in several gardens in Israel and compared the grain yield patterns to those of domesticated pea. Selected Sources Abbo, S., A. Gopher, and S. Lev-Yadun. The Domestication of Crop Plants. Encyclopedia of Applied Plant Sciences (Second Edition). Eds. Murray, Brian G., and Denis J. Murphy. Oxford: Academic Press, 2017. 50–54. Print.Bogdanova, Vera S., et al. Cryptic Divergences in the Genus Pisum L. (Peas), as Revealed by Phylogenetic Analysis of Plastid Genomes. Molecular Phylogenetics and Evolution 129 (2018): 280–90. Print.Caracuta, Valentina, et al. Farming Legumes in the Pre-Pottery Neolithic: New Discoveries from the Site of Ahihud (Israel). PLOS ONE 12.5 (2017): e0177859. Print.Hagenblad, Jenny, et al. Genetic Diversity in Local Cultivars of Garden Pea (Pisum Sativum L.) Conserved ‘on Farm’ and in Historical Collections. Genetic Resources and Crop Evolution 61.2 (2014): 413–22. Print.Jain, Shalu, et al. Genetic Diversity and Population Structure among Pea (Pisum Sativum L.) Cultivars as Revealed by Simple Sequence Repeat and Novel Genic Markers. Molecular Bi otechnology 56.10 (2014): 925–38. Print. Linstdter, J., M. Broich, and B. Weninger. Defining the Early Neolithic of the Eastern Rif, Morocco – Spatial Distribution, Chronological Framework and Impact of Environmental Changes. Quaternary International 472 (2018): 272–82. Print.Martin, Lucie. Plant Economy and Territory Exploitation in the Alps During the Neolithic (5000–4200 cal BC): First Results of Archaeobotanical Studies in the Valais (Switzerland). Vegetation History and Archaeobotany 24.1 (2015): 63–73. Print.Sharma, Shagun, et al. Quality Traits Analysis and Protein Profiling of Field Pea (Pisum Sativum) Germplasm from Himalayan Region. Food Chemistry 172.0 (2015): 528–36. Print.Weeden, Norman F. Domestication of Pea (Pisum Sativum L.): The Case of the Abyssinian Pea. Frontiers in Plant Science 9.515 (2018). Print.

Word Choice Inflict vs. Afflict - Proofeds Writing Tips

Word Choice Inflict vs. Afflict - Proofeds Writing Tips Word Choice: Inflict vs. Afflict The verbs inflict and afflict are spelled similarly and, indeed, closely related in meaning, since both refer to pain or suffering. However, these terms are also opposites in some senses, so it is vital not to confuse them in your written work. Read on to find out more. Inflict (Cause Suffering) The verb inflict means cause or impose something unpleasant, usually pain or suffering. Inflict is a transitive verb, so always takes a direct object (the thing being inflicted) and usually requires an indirect object (the thing being affected): The rider inflicted whip wounds upon the horse. In the sentence above, the direct object of inflict is whip wounds, while the indirect object is the horse being whipped. You can also use inflict to mean imposing something unwelcome, often an opinion. In this case, we could use it in a sentence like this: At Christmas, Aunt Emily inflicted her extreme views about child discipline upon our entire family. Afflict (Suffer from Something) The verb afflict means distress or affect something adversely. It is often used passively rather than actively, meaning that we usually say that someone has been afflicted by something. For example: Many people in the region were afflicted by a contagious disease. You can use afflict with the active voice by placing the subject of the sentence before the verb: Whooping cough usually afflicts those who have not been immunized. Something that afflicts a victim is an affliction. This means a state of pain or suffering. You can also use afflict and affliction figuratively, or sometimes sarcastically, to exaggerate the suffering involved in something: We had to cancel our holiday because we’re too busy. Please sympathize with us in our affliction. Inflict or Afflict? These words could both be used to describe the same situation, depending on the perspective adopted. However, because of this, it is essential not to confuse them in your work. Remember, to inflict is to cause somebody pain, suffering or injury. To be afflicted is to be the victim of pain, suffering or injury. If you would like more advice, or to have a 500-word sample of your work proofread for free, get in touch with Proofed today!

Audience Analysis Paper Essay Example | Topics and Well Written Essays - 1000 words - 1

Audience Analysis Paper - Essay Example New initiatives will be of less importance to them as long as the company is delivering decent results. They do not understand lot of technical data and things must be simplified for their understanding. 2) Sales and Marketing people: These would be a group of individuals who are motivated by higher sales figures. They are the ones who understand the different ratios which are used to determine the solvency, stability, capital adequacy of the company. One can use complex financial and accounting terms easily and assume that this group will understand it. 3) Customers: This group is one of the most naive in terms of technicalities of business or any financial know-how. They are more concerned with the product or service which the company provides and whether in future will it continue to deliver the same? Then don’t need to understand the ratios but will be interested in if company is increasing its sales by selling more to existing customers, or selling to more number of custo mers. They understand the business, but are not savvy enough to understand the balance sheet and quarterly figures. What communication channels are appropriate? Since this is a formal meeting, there is a limitation to using audio or video communication channel. It is difficult to convey financial data by use of an AV. But a presentation can be made which is friendly to both financial savvy and non savvy people. A presentation will help people get a visual perspective of the financial standing of the company. Footnotes at the bottom of each slide may include a note on explaining the technical part. This will help the customers or stakeholders who are not financially sound to understand the presentation better. Jargons like solvency ratio, PE ratio and Capital can be explain in crisp and plain language at bottom of each slide to ensure the message goes across the board equally. While the power point slide show is on, I will also need to take care of speaking relevant things as per the slide show. I would prefer not to speak what is already there on the slide, but to just add small explanations to why and how aspect. I shall also throw some light as to how those figures were derived so that everyone is at same level. Last but not the least; I would have a more discussion based approach than a monologue. This will ensure full participation by the attendees and their full attention to what is being presented. What are some considerations to keep in mind given the diversity of audience? Every individual come from a different background and hence they do not understand sales figures and financial information equally Expectation of each group of individual is different from the quarterly sales figure presentation. Customers will expect to see more sales and new initiatives, investors will seek better financial ratios and sales force will look for more profitability for better bonus Use of financial jargons should be judicially used as everyone might not understand the m To maintain the interest of such a varied group, creativity in presenting will help maintain the much needed interest of the audience. Financial sales data presentation otherwise may become very monotonous and fail to communicate properly How do you ensure your message is effective? The following care needs to be take to ensure the effectiveness of the message Use of power point slide

Security Essentials DB 5.3 Essay Example | Topics and Well Written Essays - 250 words

Security Essentials DB 5.3 - Essay Example Among the factors that influence that decisions made by law enforcement officers regarding crime prevention, include the nature of emergencies, the availability of community policing, the emergency response protocols and the activities of community management organizations. The nature of emergency dictates the type of prevention measure, which law enforcement officers can embrace. Laws regarding prevention must address each crime in its unique context. Community policing options can also shape the decision of the local law enforcement officers as the stakeholders implementing the initiative will have to work within boundaries. The presence of community management organization also influences the activities of individuals in the society. The legislation must incorporate their perspectives, as they can be instrumental in initiating behavior change. The integration of private security professionals in the prevention strategies is beneficial. Stakeholders can achieve this through availing of crime prevention resources to the private security officers. Secondly, while training the public officers, they should also involve the private professionals. Additionally, crime prevention strategies must outline and define functions performed by the private personnel. Lastly, the strategies must advocate increased liaison between the public security personnel and private staff. In conclusion, the alleviation of crimes today and in the future demands collaboration between the community, private security officers as well as public

Implications of Growth and Development

Implications of Growth and Development An overview of the Myanmar economy SWOT analysis of the Myanmar Economy Myanmar’s HDI value is 0.498 Economic Drivers Agriculture The development of agriculture is a main pillar of Myanmar’s growth strategies. It is natural for the Myanmar government to prioritize agriculture as a source of economic growth, since it accounts for 36% of GDP and employs a majority of labor force, and generates nearly 30% of exports according to 2010 figures. Although the agricultural share and employment usually decline as an economy grows, it is not a sunset industry. Methods exist for increasing agriculture’s value added other than the growth of labor and land inputs. According to Myanmar’s report on agriculture, the key strategy is to enhance three productivity measures: labor, land and total productivity. Successive governments have attempted to reclaim new agricultural land and the military government (1988-2011) has successfully increased the news sown area for the last two decades. Cultivable waste other than fallows remains at about 8% of national territory. Thus, further reclamation of cultivable wasteland in Myanmar is possible. Agricultural labor productivity in Myanmar is USD 301/person, the lowest among South Asian countries. Focusing on rice production which is Myanmar’s most important crop, farmers have less elaborate irrigation facilities as compared to its rivals like Vietnam. The need of the hour is mechanization which is a way to improve labor productivity. It can also enhance total agricultural productivity by adopting a new method of acquiring quality seeds, farm management, and improvement in post-harvest system, processing, and marketing to provide high-quality agricultural products. Since agriculture is not rice dominated today, Myanmar could diversify crops according market demand. Its targets call for moving along the value chain of production from farming to higher value added activities such as R and D and after production activities like services, distribution and marketing. Although it does not seem like the agricultural sector will be absorbing more labor force in the long term. Mining Myanmar is rich in natural resources. 90% of the world’s rubies come from Myanmar. The country is also known for producing sapphires. While this is a sector which can be banked upon, inhuman working conditions in quarries and the government’s control on the trade by means of direct ownership of mines hinders major countries from importing gems from Myanmar. A complete ban has been encouraged by the Human Rights Watch as all the profits are directly hoarded by the ruling government. This lack of interest by the parties in power result in the continuation of the deplorable conditions of workers at the mines resulting in zero exports. While there is a chance here to earn a fair amount of profit for the economy, the rulers choose not to concern themselves with the development of the working conditions causing unwanted loss for the economy. Health The government spends 2% of its GDP on healthcare facilities. 2% is a significant amount as compared to the actual GDP that this economy earns. The health standards are stable but not accelerating in terms of quality and the ability to cater to a large population. Despite adequate funds, this economy is faced with a string of healthcare problems which can be explained by two factors. Insufficient no. of doctors owning to lack of education and the fast spreading epidemic of a variety of diseases. Low purchasing power explains the inaccessibility to basic nutrition and food by yet a large population thus increasing the load on the healthcare infrastructure. The incidence of major infectious diseases takes a toll on the health levels ultimately affecting the profession of the person. If the number of patients is large, poor and low medical facilities do not suffice. Myanmar suffers from epidemics such as :- Food or waterborne diseases: Bacterial and Protozoal diarrhoea, Hepatitis A, and Typhoid fever Vector borne diseases: Dengue fever, Malaria, and Japanese encephalitis Water contact disease: Leptospirosis Animal contact disease: Rabies Myanmar does not have highly specialized medical institutions or even sufficient no. of clinics to cater to the large no. of diseased. The Burmese Minstry of health recognizes HIV as a disease of concern. Education The above figures indicate a lot many factors to consider. There seems to be almost no gender disparity in terms of literacy. And in order to sustain oneself in a developing economy, the ability to read or write overpowers the level of education attained. As observed, the enrolment ratios decline from primary to secondary to post secondary. This suggests that there is no strong inclination of being academically sound. This can be owed to the fact that Myanmar is an agrarian economy which employs almost 60% of its population thus indicating that all drop outs are getting absorbed in the labour force. This is a good sign as then the unemployment rate remains an all time low. But in order to progress into a developed economy, the sectoral employment should tend towards the tertiary sector and not the primary sector like in the case of Myanmar. It is also upto the government to promote the importance of education. On the contrary, in Myanmar, owing to the military regime which was standing for a very long time treated education for civilians as relatively unimportant. It was only concerned with the development of military universities. The effects of this approach can be seen even today with the low enrollment rates. According to the Bertelsmann Stiftung Transformation Index report of 2012, since the government does not provide enough money to the schools, and the schools charge children many fees, many parents in rural areas cannot afford to send their children to school beyond the primary level. Although 85% of children attend primary school, over 40% do not go on to middle school (UNDP, 2010). The quality of higher-level education has also declined, especially since the government began encouraging university students to take distance-learning courses. Employment on the secondary and the tertiary sector is to a large extent dependent on school and high school education. The Secondary enrollment rate is 54.28% which is not very remarkable as this means fewer people will enter business and management and other vocations like medicine. The funds allocated for education spending are 0.8% of Myanmar’s GDP in 2013. It has decreased compared to 2009 when it was about 1% of GDP. Throughout all years however, the military budget continues to remain above 20% which is a clear indicator of the fact that the long standing regime has complete control and dominance over how the government in power decides to allocate its funds. Military medical and engineering universities have been established so that the military will have properly trained doctors and engineers. The military has hardly expressed any interest in investing in Research and Development. It almost never heeds to or approaches any technocrat for advice with regard to policy-making. Thus everything undertaken is military oriented and favourable to the army divisions on all accounts. In recent years however, the no. of private school allowed to open has increased and trends show that the elite class have enrolled their children in private schools due to the poor quality of public schools. Class structures and Gender Disparity In Myanmar, the gender gap in power has been reinforced and perpetuated by the long history of militarization. Top offices are reserved for the military. Active military service does not admit women. They are also thus effectively excluded from political participation. Ethnic minorities are also excluded to a very large extent. Women have also been ineligible for the employment opportunities, access to educational facilities, chance to enter the business world, participating in joint ventures created by the military status. Pre 1962, there was a small elite concentrated in government administration, party bureaucracy and the military on the one hand, while the peasants, small traders, business and hired laborers were on the other hand. In between the two now, is a very small group of middle-class people and skilled workers. Accordingly, the primary problem is Myanmar’s class structure which appears to be in a state of extensive flowing. The need of bridging the gap between the elites and the rest of the population and facilitate communication could be achieved by a more institutionalized differentiation of the sub-elite strata. The ‘non congruent’ status groups could be capable of serving as intermediaries between the elites and the more sophisticated, differentiated population. Living Standards 70% of Myanmar’s population yet lives in the rural areas. The rate of urbanization is barely 2.49%. According to reports, the trend of expenditure across is households is, 70% on food and the rest on healthcare and education. The rate of savings is low thus the rate of investments is also low. Despite Myanmar being a large producer of rice, it comes as a surprise that more than 5 million people are living under the food poverty line. (The Food and Agricultural Organization, 2009) Access to clean drinking water and a considerably moderate rate of sanitation facilities cannot suffice the development path of an economy. The area tapped by electricity does not cover even half the inhabited land. Since the factories and industrial places cannot operate without electricity, it is safe to assume that the number of household covered in this 47% is going to be far less. Banking, Foreign Borrowings, Exports According to the Heritage Foundation’s 2011 Economic Freedom index, Myanmar is one of the world’s 10 most repressive economies. In 2003, the rice market was officially liberalised but the government has maintained significant interventions and restrictions in terms of permissible cultivation areas, production, transportation, export policy, and choice of crops. Currency convertibility is difficult in Myanmar according to the IMF report. The official exchange rate has been fixed at approximately six kyat per U.S. dollar, while since 2009, the real market exchange rate has been around 1000 kyat. In the domestic market, since market leaders are in accordance with the military and a handful of cronies, there is no market contestability at the level of large enterprises. Although the environment for middle-sized businesses shows better market contestability, market entry barriers for companies are still huge. Myanmar has been a World Trade Organization (WTO) member since 1995, foreign trade has not been liberalized in reality, because of its extensively controlled economy. The country is the least open to trade among its Southeast Asian neighbours. Myanmar also has a large informal trade in arms, narcotics and forest products. The banking system are dominated by state owned banks and the government has complete control over the central bank. There is no proper capital market although the number of private banks is more than a dozen. Myanmar is unable to establish a stock market, and has no real market for bonds. Although banks in Myanmar operate under formal regulations, but with hardly any supervision and enforcement. The banking system is not transparent. The central bank has not enforced a consistent and effective inflation control policy, or an appropriate foreign exchange policy. Since the Central banks is completely controlled by the government, it has imposed arbitrary policies such as printing money to solve budget deficits, leading to fluctuating inflation rates. The government has also made arbitrary decisions such as to increase salaries sharply and remove subsidies. Myanmar lacks consistent and sound fiscal and debt policies to support macroeconomic stability. Instead, its arbitrary fiscal and debt policies are motivated primarily by political concerns. Private Property In Myanmar, there is no effective protection of property rights, including intellectual property rights. According to the 2008 constitution, the state ultimately owns all the land and natural resources, although it permits some exercise of private property rights. This means that citizens can own land, but that the state can confiscate the property if it so desires. In fact, most ordinary people do not have legal title to their land and other property. The state has confiscated many private plots for government projects, including the establishment of military camps and businesses, without providing compensation. To attract foreign investment, special economic zone laws include protection for foreign investors, but these are still conditional to the extent that they may not contradict existing laws. This gives leeway for the state to intervene. A wave of privatization of state assets and enterprises was performed suddenly in 2009 – 2010, and was not done in accordance with market principles. The process was neither transparent nor competitive, since the government sold the assets very quietly and quickly to a handful of enterprises with close military ties. Myanmar has no official social safety nets, and poverty is widespread. However, family members, friends and religious organizations have traditionally provided a social safety-net function, especially in terms of helping with food, clothing and accommodation, although widespread poverty and the paucity of job opportunities in the country has weakened this over time. As a result, tens of thousands of young and middle-aged Myanmar have travelled to bordering countries including Thailand, Malaysia, China and India to work as migrant labourers. Based on statistics from reports, many send remittances back to their family members, a factor increasingly becoming a primary source of financial support for those left inside the country. However, the amount of remittances seems to have gone down in 2009 in the wake of the global economic slowdown, during which some migrant workers lost their jobs and went back home. Political factors which lead to migrants leaving their state of origin for other countries are the risk of persecution, suppression of rights, human rights abuses, political and/or ethnic oppression, internal violence and/or armed conflict are considered political factors. Those deemed as political migrants are often considered refugees. Economic factors include the following: International labour migration movements triggered by economic factors such as poverty and Economic underdevelopment in countries of origin and the existence of considerable discrepancies  in standards of living and wages between these countries and receiving Many Burmese migrants quote economic hardship and an oppressive taxation system as  reasons for migration.

Understand how to plan work and be accountable to others

1.1 – Outline guidelines, procedures codes of practice relevant to personal work – The procedures, guidelines and codes of practice relevant to work are: Procedures: Reporting of accidents at work, fire drills, and reporting absence from work as well as first aid procedures. Codes of practice: Good customer service, quality assurance, freedom of information and privacy of personal data. Guidelines: How to answer the phone, dress code, how to handle email, how to store and retrieve information, how to use office equipment and ensure any actions reduce risk to health and safety Guidelines, procedures and codes of practice that relate to personal work are very important as each of them gives information on how to perform the job effectively and safely. Failing to follow these could potentially hurt someone or even more cause problems for the company.1.2 – Explain the purpose of planning work, and being accountable to others for own work – Planning work can be more efficient. Setting priorities in order to do the most important things first is a good way to keep on top of deadlines. If we are accountable to others for our own work then each step can be examined to see that your work is up to standard. It also gives more responsibility for the work being done as it shows the person setting it trusts you with the work.1.3 – Explain the purpose and benefits of agreeing realistic targets for work – The purpose for agreeing realistic targets for work is to keep everyone on task and focused on what work has been set, this way everyone can work more effectively and reach targets instead of struggling. The benefits of this includes being fast and reliable with completing the tasks at hand.1.4 – Explain how to agree realistic targets  Ã¢â‚¬â€œ The targets being agreed to must be realistic so that the person doing the job has a good chance of completing them, this will allow the person to work without stress. However if the targets are set too high then the person trying to complete the job will feel under pressure and if the targets are too low then it will eventually get boring and it wouldn’t help you develop  anything out of it.1.5 – Describe ways of planning work to meet agreed deadlines – A good way to meet any agreed deadlines would be to make a list of work that needs to be done with any required dates for completion and prioritise the order is most important. It’s also a good idea to check that you have all the information and resources you need to complete the tasks.1.6 – Explain the purpose of keeping other people informed about progress – It’s important to keep other people informed about the progress of work being done because if there is any problem to meet my deadlines then then you can turn to someone for advice and help to reprioritise the work. As well it is important because the person the work is for can miss their deadlines if itâ €™s not completed on time.1.7 – Explain the purpose and benefits of letting other people know work plans need to be changed – The purpose of letting other people know work plans need to be changed is because they need to know about changes because it may affect their other work and it allows them to make alternate arrangements for the work to be done if necessary.1.8 – Describe types of problems that may occur during work – The types of problem that can occur during work are:  · Equipment breaking.  · Interruptions; such as colleagues asking things.  · Not being kept informed or provided with the information needed to complete the job.  · Absence of other colleagues.1.9 – Describe ways of seeking assistance with getting help to resolve problems – A way to get assistance with resolving any problems could be to report them to either a colleague/manager to see if they have any advice on how it can be solved as they might have more e xperience. However if nobody could help you, you can also use the company’s website or internal intranet site to see if there is any guidance on there to solving any problem you may have.1.10 – Explain the purpose and benefits of recognising and learning from mistakes – The purpose of recognising and learning from mistakes it to make sure you don’t make them again, people will recognise the mistake and then will be in a position to try and correct it. Other people could also help to ensure that the same mistake isn’t made again by providing extra support. Also it is a lesson for the future, which can be taken away to  other places.